If you are running a business you may wonder what the point is to regular blogging?  Well, in some previous blog posts we talked about the importance of unique and relevant content to your rankings.  Well a good way to create that content is by blogging, so that means that blogs increase your SEO. Remember that fresh content is still a key to beating out your competitors in the search engine results page.

This means that while blogging is important, that is only true if it is done with SEO in mind.  That means you must use keywords properly in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.

There are other benefits as well, blogging helps you develop relationships with potential and existing customers.  It connects you with your site visitors and gives a voice to your brand.  It also will help to establish your business as an Industry Leader. No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates.

If blogging is important though, how do you make time to get it done?  It takes time to think up topics, write the information, optimize it for your site and get it online – then getting people to share it and link to it is even more work. In the paper we wrote laying out 10 mistakes small businesses make, one of them was that business owners often do not outsource enough.  Blogging is a task that can be outsourced fairly easily.  You can find freelance writers or subscribe to blogging services for low costs.  Premier Web Solutions can provide blogging services as well.  We have a package that will provide you with a high quality post either once or twice a month.  And since we are local Albertans we make sure the content produced is relevant, well written and approved by our customers before it is posted.

We can match the company image through phrasing and language so that it enhances instead of taking away from your brand.  If you want to talk about blogging and get some direction advice or a full service blogging package, contact us through our site or sign up HERE

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