If you are looking into any kind of online marketing, there is a ton of information out there. So much it’s difficult to absorb it all. But if you want to take care of your website yourself and manage SEO yourself, it is still doable. To help you out, here are 6 SEO tips you should know that you can do on your own.
1. Create Excellent Content
Being good, well, isn’t really good enough. You need to strive to create the greatest content, better than anyone else in your industry.
If should be a mix of short form, long form, as well as video content. Find the content that is doing the best with your readers and then head to our next step.
Post quality and quantity. Not posting often enough will make your readers forget you exist.
2. Use Internal Links
Internal links are a great way for your best content to provide a path for viable, yet less-read posts. Being too “salesy” can turn off a lot of prospects. Insert internal links not to products and services, but other posts that link to them.
External links to authoritative sites with relevant content will help your readers to know you’re providing fact-based content with the reader’s interest in mind.
This also sends a message to search engines that you care about citing sources and providing other helpful content. In time, you will be rewarded with an increase in domain authority.
3. Get Backlinks
If you an an expert about what give your site credibility, they are going to talk about backlinks.
And they’re right. The more backlinks you have, the better. To do some of this on your own, create profiles at social bookmarking sites and blog aggregation sites.
Next, set up a Google My Business account along with all of the relevant directories, like Yelp, white/yellow pages, and anything related to your own industry or niche.
You’ll eventually build up a quality link profile as you create stellar content and it is shared by your readers and other industry professionals.
4. Make Your Site Quick
Page speed is one of Google’s newest ranking factors. The faster your site, the more the search engine will favor your business.
And why is this? Because people want faster websites. They don’t want to wait and with modern technology, they really shouldn’t have to.
5. Be Social
Social media is the easiest way to draw traffic to any website. If it’s a new site, these bookmarks are even more important.
Secondly, you can use them for reputation management and customer service. Reach out and talk to your customers, find out what they want, show that you care.
6. Patience is a Virtue
No matter how good you are or how much traffic, SEO takes a while.
Google wants you to prove that you and your business aren’t some sort of scam. This is why the largest factor in domain authority is the age of the domain.