Well. it’s 2018 and the web has changed a lot since we first started browsing for hacks for Donkey Kong. If you’re doing business online or want your site to be noticed, we have discovered that there are 2 very important things you need to do to your site.
1. Make Your Site Mobile-Friendly
Remember when a mobile version of your website, hosted at m.URL.com was the recommended thing to do?
While it won’t always harm you now, more websites are moving away from this mobile website method and toward building responsive websites instead.
Even though Google has said they don’t publicly favor any one set way of doing mobile websites (whether it’s responsive, dynamic, or separate URLs) when it comes to rankings, a responsive website is their recommended format.
Google has stated that responsive design helps their “algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.”
In the age of the mobile-first index, your mobile website is the lifeblood of your existence in the SERPs. To stay alive, follow Google’s guidelines and make sure your content matches identically on your desktop and mobile.
Whenever you can make it easier for a search engine to improve its results, do it!
2. Create a Secure Website (HTTPS)
Almost a year ago, Dr. Pete J. Meyers wrote that 30 percent of page 1 Google results were using HTTPS.
While not switching to HTTPS won’t necessarily harm your website, there have been several changes since Google first announced HTTPS as a ranking signal back in 2014.
In 2017, Google announced that its Chrome browser (which 45 percent of us use) would begin to flag sites as “not secure” in the URL bar when they aren’t HTTPS. And, after their final warning announcement you could start to see a rise in bounce rakes if you don’t make the transition.
Here is what Chrome will look like when you implement HTTPS:
All of this shows that Google thinks HTTPS is essential.
Even though it hasn’t been shown to make a significant impact on SEO by itself, the Chrome update may mean that switching your site over (by experienced people) is worth it.